002 Axis Forum
Scope[Creative Direction]  [Branding]  [Motion Graphics]Designer
Minh Nguyen


AXIS is built to bring creatives together. At the center of the identity is the “x,” a mark of intersection, exchange, and momentum that expands into a larger visual system across every touchpoint. The font choices balance structure and energy: a bold sans serif grounds the brand with clarity, while shifts in scale, spacing, and composition keep it dynamic. As the “x” stretches, repeats, and adapts, it turns the identity into a living system for community in motion.













Selected Works

Sol Asian Craft Margaritas
Regulars
Wagner Free Institute
Derive Hotels
Axis
Oasis Skincare
The Extensions of Man
Prophet Brand Strategy



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