NOSTALGIA MEETS IDENTITY.
CAPTURING THE INTENSITY
OF HUMAN EXPERIENCES
THROUGH EVOCATIVE VISUALS.
About
Work
© 2024 MINH MAKES
PERSEPHONE BOOKS
Persephone Books’ website redesign highlights their branding overhaul, blending contemporary characters and simplicity with a vibrant, empowering color palette. Showcasing women writers, the new site tackles design flaws in the hierachy of content, footer and navigation bar, and accent colors through new typography and patterns. It features a streamlined and reorganized interface, capturing the dynamic work of women writers around the world.
TYPOGRAPHY DESIGN SYSTEM
Wunderpunkt is a typography design system that embraces minimalism with bold, geometric letterforms and precise grid structures. It focuses on a balance between functionality and aesthetic appeal, creating a clean, modern look while prioritizing readability. The system is versatile, designed to adapt seamlessly across various digital and print media, making it ideal for contemporary branding and visual communication.
Persephone Books Branding Concept · Business Cards
TYPOGRAPHY DESIGN SYSTEM
Primary colors are used as a foundational hue, establishing visual consistency across various pages throughout the website. The darkest shade will serve as the background color, while lighter shades are used on elements and components.
NEUTRAL COLORS
Primary colors such as neutral-100 are used as consistent heading, paragraph, and button colors throughout all pages. Neutral-200 is used for search bar and accent purposes only.
NEUTRAL COLORS
Primary colors such as neutral-100 are used as consistent heading, paragraph, and button colors throughout all pages. Neutral-200 is used for search bar and accent purposes only.
SECONDARY COLORS
Utilizing secondary colors strategically as accents enhances the user experience. These colors should be used consistently in application across elements like buttons, subheadings, and footer. These colors also serves as a dynamic touch to your components and stickers placed around your site.
GRIDS DESIGN SYSTEM
The grid design system for Persephone Books utilizes a responsive layout with 16 columns for desktop, 8 for tablets, and 4 for mobile devices. This modular approach ensures flexibility and consistency across various screen sizes, allowing for balanced content distribution and seamless user experience on all devices.
DESIGN CONCEPT
The complete revamp of Persephone Book’s website emphasizes on integrating the logo as a focal point, while prioritizing elegance, simplicity, and accessibility. Elegant typography and patterns showcase diverse women writers and literary motifs. A vibrant yet sophisticated color palette inspired by the logo enhances empowerment and creativity. The design ensures a seamless user experience across devices, featuring covers, book catalogs, blog content, and community engagement features like the ‘See Our Thoughts’ section. Celebrating women's contributions to literature, the redesign aims to promote their works and foster a supportive community of writers and readers worldwide.
MOBILE VERSION