wagner — Minh Makes

001

Wagner
Free Institute

Scope[Creative Direction] [Packaging] [Branding]

Designer
Minh Nguyen

A rebrand for the 21st century. This vibrant overhaul for the Wagner Free Institute transforms history into a living experience. Club Wagner fuses bold colors, dynamic type, and fresh iconography to reconnect modern audiences with natural wonders. From striking banners and merch to immersive digital experiences, the identity celebrates discovery, community, and timeless curiosity. Science is reimagined, nostalgic yet contemporary, breathing life into the century old institution.

Selected Works

Sol Asian Craft Margaritas

Regulars

Wagner Free Institute

Derive Hotels

Axis

Oasis Skincare

The Extensions of Man

Prophet Brand Strategy