SCOPE
[Creative Direction] [Branding] [Motion Graphics] [Packaging]
A rebrand for the 21st century. This vibrant overhaul for the Wagner Free Institute transforms history into a living experience. Club Wagner fuses bold colors, dynamic type, and fresh iconography to reconnect modern audiences with natural wonders. From striking banners and merch to immersive digital platforms, the identity celebrates discovery, community, and timeless curiosity. Science is reimagined — nostalgic yet contemporary, breathing life into the century old institution.