PREVIOUSLY AT
PROPHET BRAND STRATEGY, VNPAY
BASED IN NYC

HANOI-BORN DESIGNER
CRAFTING IDENTITIES WITH INTENTION

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^{BRAND REFRES + STANDARDS}PROPHET BRAND STRATEGY
WAGNER FREE INSTITUTE^BRANDING
^BRANDINGAXIS FORUM
REGULARS^{MOTION + BRANDING}
^{PACKAGING + BRANDING}OASIS SKINCARE
^BRANDINGAXIS FORUM
DERIVE HOTELS^BRANDING
^BRANDINGWAGNER FREE INSTITUTE
SOL ASIAN CRAFT MARGS^PACKAGING
^{LAYOUT DESIGN}THE EXTENSIONS OF MAN
AXIS FORUM^BRANDING
^{BRAND REFRESH + STANDARDS}PROPHET BRAND STRATEGY
REGULARS^{BRANDING + MOTION}
WAGNER FREE INSTITUTE^BRANDING
^BRANDINGAXIS FORUM
REGULARS^{BRANDING + MOTION}

001

Scope[Creative Direction] [Branding] [Motion]

At A Glance
Reimagining a 170-year icon in the present tense.

002

Scope[Creative Direction] [Branding] [Motion]

At A Glance
Gathering creatives. Practicing community.

003

Scope[Creative Direction] [Branding] [Motion]

At A Glance
Vietnamese nhāu culture, poured for a casual winery.

004

Scope
[Packaging] [Motion] [Creative Direction]

At A Glance
Reframing daily skincare as a soft, sensorial ritual.

005

Scope
[Creative Direction] [Branding] [Motion]

At A Glance
Framing memory and scent as the true boutique stay.

006

Scope
[Creative Direction] [Packaging] [Branding]

At A Glance
Cracking open a bolder, brighter take on canned margs.

007

Scope
[Book Design] [Creative Direction]

At A Glance
Turning media theory into a page turner.

008

Scope
[Digital Advertising] [Web Design]
[Marketing Collaterals]

At A Glance
Defining The Uncommon Growth Company
through a WSJ campaign.

MINHMAKES@GMAIL.COM
NEW YORK CITY

Minh Makes